Abedul

BRANDING, PACKAGING & INNOVATION

Briefing

Create a promotional value pack that explains the benefits of Weleda’s abedula (silver birch) anti-cellulite oil.

Solution

With the aim of differentiating the product from the competition and highlighting the benefits, the tagline “Activates the skin’s metabolism” was created, based on the active ingredient, abedul. The organic touches and the fresh, soft colour codes denote the naturalness of the product, without affecting the message of effectiveness.

Results

Sales targets exceeded. Relationships built with new pharmaceutical clients.

What the client said

Lacía has helped position Weleda as a natural brand that’s as effective as laboratory-produced pharmaceuticals. Their strategic vision allowed us to visual, in just one project, the future of the brand.

Abedul

Caja Abedul

 Packaing Abedul

Variedad de packaing Abedul