Asturiana

BRANDING, PACKAGING & INNOVATION

Briefing

Can you improve the No.1 milk brand in Spain?

Solution

Make everything more honest, more natural. Origin and quality are real.

Results

Brand awareness increased by 32% TAM. 8% increase in like-for-like sales. The No.1 increased its lead. No.1 Market Leader

What the client said

We set out a difficult challenge: improve an already successful project…and we did. Lacía deliver.

Leche Asturiana

Leche Asturiana semidesnatada

 Leche Asturiana en tetra brick

Botellas de leche Asturiana