Azteca

BRANDING, PACKAGING & POS

Briefing

Design, like everything in life, must evolve: the client had a great brand, a top product, but they needed to find a unique positioning to differentiate themselves and generate an immediate emotional link with the shopper.

Solution

A new image: young, attractive and appealing on the shelf. Meticulously selected, appetising images, that inspire sharing and enjoying with friends or family. The creation of a modern, young, urban universe.

Results

The new design has increased sales abroad; the global image allowing unification and reduced costs. Resulado Azteca

What the client said

A complex process of photography, branding and - of course - packaging. There were more than 60 SKUs. The project couldn't have been done without a team that was 100% committed.

Azteca

Tortitas de trigo Azteca

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