BRANDING, PACKAGING, INNOVATION & POS DISPLAYS
When AB Sugar Company bought Azucarera times were changing… and Azucarera had to as well if it wanted to continue to be the UNDISPUTED number 1 in the home!
Modern, attractive branding, with an impactful claim. A range of quality products that generate customer recognition and brand loyalty. Sweetness is in vogue.
32% increase in facings and 11% accumulated increase in annual sales.
What the client said
I’ve known the Lacía team for years; the work has been extremely hard, intense and thrilling. They know exactly how to work with the market leader and help them grow.