Azucarera

BRANDING, PACKAGING, INNOVATION & POS DISPLAYS

Briefing

When AB Sugar Company bought Azucarera times were changing… and Azucarera had to as well if it wanted to continue to be the UNDISPUTED number 1 in the home!

Solution

Modern, attractive branding, with an impactful claim. A range of quality products that generate customer recognition and brand loyalty. Sweetness is in vogue.

Results

32% increase in facings and 11% accumulated increase in annual sales.
Cremiento

What the client said

I’ve known the Lacía team for years; the work has been extremely hard, intense and thrilling. They know exactly how to work with the market leader and help them grow.

Azucarera

Paquete Azucarera

Tipos de azucar de Azucarera

Terrones de azucar de Azucarera