NAMING, BRANDING, PACKAGING & INNOVATION DESIGN
Bimbo wanted to create a new range of products for the entire family: dynamic and full of positive energy.
A healthy, entertaining proposal, based on the best ingredients and outstanding taste. The product is the star and every detail reflects the care the brand puts into each item.
The new products reach the consumer in a direct, appealing manner. 90% of independently surveyed points of sale.
What the client said
We keep getting better. Lacía is committed right to the end.