Bimbo

NAMING, BRANDING, PACKAGING & INNOVATION DESIGN

Briefing

Bimbo wanted to create a new range of products for the entire family: dynamic and full of positive energy.

Solution

A healthy, entertaining proposal, based on the best ingredients and outstanding taste. The product is the star and every detail reflects the care the brand puts into each item.

Results

The new products reach the consumer in a direct, appealing manner. 90% of independently surveyed points of sale.

What the client said

We keep getting better. Lacía is committed right to the end.

Bimbo Sonrisas

Surtido Bimbo Sonrisas

Bimbo Sonrisas Choco

Bimbocao