NAMING, BRANDING & PACKAGING
The snack world keeps evolving. Brillante is synonymous with ease and convenience – the client wanted to create a brand, an image and new recipes. 100% convenience aimed at a young audience.
Brillante launched Mix & Go: joyful, young, fun, easy. Mix & Go goes wherever you do - in the office, at home, wherever you want.
Mix & Go has made an impact in the category, being stocked by the main distribution chains. Every day it’s growing its market share.
What the client said
We all know that the supermarket shelves are like the starting grid in F1, only the best are there, and with Lacía we started in pole position.