Brillante

NAMING, BRANDING & PACKAGING

Briefing

The snack world keeps evolving. Brillante is synonymous with ease and convenience – the client wanted to create a brand, an image and new recipes. 100% convenience aimed at a young audience.

Solution

Brillante launched Mix & Go: joyful, young, fun, easy. Mix & Go goes wherever you do - in the office, at home, wherever you want.

Results

Mix & Go has made an impact in the category, being stocked by the main distribution chains. Every day it’s growing its market share.

What the client said

We all know that the supermarket shelves are like the starting grid in F1, only the best are there, and with Lacía we started in pole position.

Brillante

Brillante Mix&Go

Variedad Brillante Mix&Go

Brillante Margaritas Carbonara