Control

BRANDING, PACKAGING, INNOVATION, BRAND MANUAL & POS

Briefing

Generate a connection with the shopper, increase point of sale visibility, create new products and differentiate the product lines.

Solution

Control is an organic brand, one that’s sensitive, experiential, modern. We took the brand through an evolution in the European market with a unique design representing the quality and innovation of a leader.

Results

The results have been very positive, with the brand reinforcing its market share in Portugal, Italy and Spain. 36% Market share.

What the client said

We needed this design… now we understand the power of change. It’s hard to align the country strategies, but Lacía were absolutely committed to making these changes.

Control

Control Nature

Control variedades

Control Energi