BRANDING, PACKAGING, INNOVATION, BRAND MANUAL & POS
Generate a connection with the shopper, increase point of sale visibility, create new products and differentiate the product lines.
Control is an organic brand, one that’s sensitive, experiential, modern. We took the brand through an evolution in the European market with a unique design representing the quality and innovation of a leader.
The results have been very positive, with the brand reinforcing its market share in Portugal, Italy and Spain. 36% Market share.
What the client said
We needed this design… now we understand the power of change. It’s hard to align the country strategies, but Lacía were absolutely committed to making these changes.