Dehesa de Los Llanos
BRANDING & PACKAGING
The client’s Manchego cheese won the World Cheese Award in 2012, beating 2,700 competitors. They asked us to position the cheese where it deserved to be after winning such a prestigious award.
Sometimes the solution is right before your eyes, you just need to know where to look: the branding iron from the ranch, the origin of their sheep, the traditions of the family and their pride in the land.
You don’t need to talk much about results when the product sells out every year.
What the client said
The team at Lacía isn’t as I imagined – they visited the farm, they wanted to understand the processes, the people. They aren’t fanciful, they are creatives who know how to understand and design what a brand needs.