DYC

BRANDING, PACKAGING & INNOVATION DESIGN

Briefing

An iconic brand in the Spanish market that needed a revolution; the dated design wasn’t up to the quality of the product. DYC needed to renew in order to boost itself in the market and on the shelves.

Solution

A new brand identity to defend its traditional territory. DYC 8 got a red label, a subtle yet effective typeface and re-styled bottle, building on the old brand and taking it to the next level.

Results

New products: Pure Malt, Special Editions and Red One. 34% increase in brand awareness.

What the client said

DYC has moved upmarket, now also recognised for its 10-year-old Single Malt, one of the distillery’s leading products. The new design is both intelligent and profitable. We wanted a new future for the brand… and we made it happen!

DYC

DYC

DYC

DYC