BRANDING, PACKAGING & INNOVATION
Frozen food brands are being attacked hard by private label products. Findus, as the leader in the category, needed to change things, not just its image, but also consumption trends, purchasing habits… everything.
The development of products in a new category: “Always in the home”, basic ingredients you can’t do without, taken from the farm to your table with the latest technology, frozen to preserve maximum freshness.
In a hostile environment Findus successfully defended the value of its brand and its products, increasing SKUs and points of sale. 28% increase in intention to buy.
What the client said
Intelligent strategy + innovative design + impeccable management means things are now going in the right direction, though there is still lots of work to do. The shopper is our focal point and Lacía shares that view with us.