Florette

BRANDING, PACKAGING & INNOVATION

Briefing

When a brand is the leader in its category its challenge to stay there is so much greater than that of any other operator. Florette is synonymous with innovation, quality and adaptability to the shopper’s needs. The challenge: maintain the brand’s elevated status while adapting it to new scenarios.

Solution

A range of Christmas special editions that both tempted and excited, while the innovative manner of communicating the new Deluxe packs had an impact with both retailers and consumers.

Results

SKUs in all the national supermarket chains. Sales success for the On-the-go salads, accessory products and special editions.

What the client said

When you rely on your prestige, your brand, your quality, your innovation… you can’t work with anyone other than an agency that is extremely professional and completely committed.

Florette

Florette Navidad

Florette Picatostes

Florette Ensaladas