Giorgi

BRANDING & PACKAGING

Briefing

Giorgi is a dynamic brand with a desire to evolve. They have accomplished a relationship of trust with the shopper but now it is the time to take a step further by communicating more expertise using a modern language.

Solution

A new product segmentation that communicates quality and freshness. Attractive and modern namings, just like Giorgi´s target. A restyling that takes us apart from what has been built so far and that gives a lot of value to the brand.

Results

Giorgi´s new design provides an image of quality and expertise, and it reflects its new positioning.

GIORGI, SI TE GUSTAS
TE ATREVES Giorgi visibility improvement and facing increase

Giorgi Project

Giorgi cera de peinado

Gomina Giorgi

Giorgi agua de peinado y cera

Giorgi gama de espumas