Goibi

BRANDING & PACKAGING

Briefing

Mosquitoes and lice. Is there anything adults and children hate more? The client here had a complex, but interesting challenge: how to bring their product lines together. It was time to think outside the box.

Solution

Create a new brand architecture, with codes to differentiate the products and provide a modern, young, distinctive look & feel, with cheeky, entertaining monster characters children can identify with.

Results

17% increase in annual sales. 81% increase in pharmacy channels in non-paid-for displays.

What the client said

Goibi now boasts a modern image that brings the brand close to the shopper. We’ve managed to create a powerful logo and reposition the product in pharmacies towards a younger, more fashionable, target.

Goibi

Goibi loción antipiojos

Goibi espuma antipiojos

Goibi Loción y spray antipiojos