BRANDING & PACKAGING
Mosquitoes and lice. Is there anything adults and children hate more? The client here had a complex, but interesting challenge: how to bring their product lines together. It was time to think outside the box.
Create a new brand architecture, with codes to differentiate the products and provide a modern, young, distinctive look & feel, with cheeky, entertaining monster characters children can identify with.
17% increase in annual sales. 81% increase in pharmacy channels in non-paid-for displays.
What the client said
Goibi now boasts a modern image that brings the brand close to the shopper. We’ve managed to create a powerful logo and reposition the product in pharmacies towards a younger, more fashionable, target.