NAMING, BRANDING, PACKAGING & POS
A label born to thrive “in the toughest conditions”. Originally a brand of marine paints Hempel had successfully made the leap to the professional non-marine market and was now looking for a way to make a place for itself in every home.
A powerful, evocative idea: HEMPEL HOME, perfect to be the first choice in every home. The shopper identifies with the brand and can mix and match, combining the two colour collections: Naturals and Essentials.
Hempel Home is a success, managing to increase market penetration, while sales growth is more than expected. Above all it’s the start of a bright future in the home.
What the client said
Working with Lacía has been easy, they offer a comprehensive service and take care of the entire project: Naming, Branding & Packaging and POS Equipment. We are delighted with the result.