NAMING, BRANDING & PACKAGING
The world is changing… first there were premium tonics, now there are premium soft drinks. The Water Company wanted to launch a new brand, with soul, an attractive personality and reflecting all the quality of a premium product.
We bottled the essence of Spain in an eye-catching glass form using a vintage-inspired brand image and clear messaging. The flavours: 100% Mediterranean.
Made available in 290 HORECA outlets at launch… and growing!
290 HORECA establishments
What the client said
Lacía works like an extension of our team, and they are our bedrock for innovation, marketing, strategy and commercial. They don’t miss a single step – the product is created to sell.