La Gloria

NAMING, BRANDING & PACKAGING

Briefing

The world is changing… first there were premium tonics, now there are premium soft drinks. The Water Company wanted to launch a new brand, with soul, an attractive personality and reflecting all the quality of a premium product.

Solution

We bottled the essence of Spain in an eye-catching glass form using a vintage-inspired brand image and clear messaging. The flavours: 100% Mediterranean.

Results

Made available in 290 HORECA outlets at launch… and growing!

290 HORECA establishments

What the client said

Lacía works like an extension of our team, and they are our bedrock for innovation, marketing, strategy and commercial. They don’t miss a single step – the product is created to sell.

La Gloria

Tónica La Gloria

Cola La Gloria

Variedades La Gloria