Nobel

BRANDING & PACKAGING

Briefing

A quality tobacco. A powerful brand. In a situation where it was necessary to build on the foundation of what had gone before.

Solution

The Nobel brand is based on quality and subtle details, each of which is key, like the form, with the grooved packet, and new printing techniques. Style and quality.

Results

Nobel is the preferred brand for those who want quality and all the flavour of a bold blond tobacco. 28% increase in intention to buy.

What the client said

It’s impossible to carry out a packing project in this difficult category without a specialist by your side.

Nobel

Paquete Nobel

Paquetes de Nobel

Tabaco de liar Nobel