A FAMILY business, in capital letters, that wanted to grow on its strong foundations. The result of a life of effort and hard work, with the second generation now preparing for the third. The company produce chemical products for personal well-being - a concept that’s a hard sell.
Quicesa is much more than mere products and services: the branding, packaging and its presentation to the public denotes quality, efficiency, care and personal service from people who are committed to their clients. Water care and maintenance to ensure people’s enjoyment.
The brand was modernised and is now closer to the shopper, with a fresh, positive image. Branding projects are hard to measure in the short term, but what we do know is that the professional customers and partners are valuing the work extremely highly and the company is delighted with the results.
What the client said
Working on the branding with Lacía was complex, tough, exciting and very enriching. We have a great team and we’re better positioned than ever to triumph and continue to grow.