What we do
360° PACKAGING DESIGN
PACKAGING DESIGN AND ENGINEERING
Product form can express as much, or even more, than graphical content. Our structural design team loves the challenge of creating unique, sustainable, profitable and attractive designs.
Our vision of structural design: combining the most efficient sophisticated engineering with irresistible commercial creativity.
PEOPLE BUY WHAT THEY SEE
Products need help at the point of sale. In packaging design we say: “If it’s not seen it won’t sell”. In our POS design we ensure the product is the star of the shelf. A multi-disciplinary team that builds on the brand to develop the displays to boost sales.
CREATION OF THE BRAND
For Lacía a brand is the external expression of a business’s values, history and the commitment of those behind it. Every brand we create has its own DNA.
NAMING & COPY
UNIQUE NAMES YOU WON’T FORGET
Selecting the perfect name guarantees the product’s position in the marketplace. Lacía has a team of creatives who are specialised in finding the right name for every product, with the support of the best lawyers and patent and brand agencies.
STRUCTURED BRANDING THAT WORKS IN ANY SITUATION
The brand manual is a vital, indispensable tool to ensure that no matter where the brand is used its DNA is respected.
Corporate Branding: We develop brands for B2B communication, just as we develop B2C brands that are structured to ensure perfect understanding and an ability to be used in any context.
EVERY PROJECT REQUIRES AN IN-DEPTH ANALYSIS, WITH PACKAGING DESIGN FOCUSED ON ROI (RETURN ON INVESTMENT)
Everything in packaging design must follow a clearly thought out strategy. Our clients know they can leave everything in our hands, or call on our support to achieve the strategic development that’s perfect for every brand and every project:
- SWOT analysis
- Portfolio development.
- Brand architecture.
- Internationalisation of product.