A second life for packagins

A second life for packagins

Nowadays, packaging needs to go beyond just protecting and preserving products during transit. Consequently, in today’s blog, we would like to show you some examples of packaging or ways to recycle it that do much more than just keep products safe on their way home.

Samsung. Samsung was the first brand in making packaging that can be reused at home for other purposes. In fact, more specifically, the brand offered those who bought its products the possibility of building furniture out of the boxes used to transport its products. Why doing this? At Samsung they noticed how, due to the large size of their products, a substantial amount of cardboard was used, so they became aware of their impact on the environment. Thus, driven by the desire to get their customers to reuse their packaging instead of simply throwing it away, they offered the latter the chance of building furniture with it. By simply scanning a QR code that leads to the brand’s website, consumers can download the instructions to build a piece of furniture of their choice: a magazine rack, a coffee table or a pet house.



Whiskas. A few months ago, pet food brand Whiskas, launched (in collaboration with online shop PetShow) a packaging design created by the agency AlmapBBDO, which turns into a playhouse your cat can have a great time with. This packaging is delivered to customers’ homes with the purchase of a 40-cat food pouch pack, and there are three different options available: a spaceship house, a plane house and a submarine house.



BrewDog. One of the last packaging designs we would like to mention is that of Scottish craft beer Brew Dog. This brand has launched a limited edition, called Street Dog: Punk Ipa, and has used the packaging of this collection to find prospective adopters for abandoned dogs in need of a new home.



Paving stones made from plastic packaging. To conclude this post, we want to talk about a company that manufactures road paving bricks by recycling plastic waste from many of the packages we use every day and later choose to throw away instead of reusing. This company was set up by Nzambi Matee, a 29-year-old entrepreneur who decided she wanted to give a second life to the waste generated by single-use packaging. A genuinely worrying piece of data is that one million single-use plastic bottles are bought around the world every minute. Thanks to the company founded by Nzambi Matee, more than 20 tonnes of plastic have already been recycled.



These are just a few examples of how the packaging of your products can either have a second life or help others get a second chance in life. We hope you have been inspired by them and, lastly, we leave you with one final question: Do you think humans will be able to find a way to reuse the tons of plastic waste we have accumulated in landfills over the years? What possible business opportunities do you believe to be more suitable to give this type of materials a second life?



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