Branding

Branding

We create branding from the ground up, understanding brands’ needs so that our proposals can perfectly reflect the latter in the packaging design.

What is the difference between branding and logo design? Branding is much more than just a logo, it combines unique brand personality, identity and expression.
At lacía we work to create commercial branding, that is, elements and codes that, when applied to packaging, are robust enough to convey brand values.

Packaging branding obviously has to reflect specific commercial considerations that guide us along the design process: we always ensure high brand visibility on the packaging, a perfect contrast between the main elements and background colours, homogeneity between brand applications across different formats and, above all, consistency in terms of product type and its segment.

We create branding from the ground up, understanding brands’ needs so that our proposals can perfectly reflect the latter in the packaging design. We also restyle existing branding cases so that these are brought up to date according to mass market trends and deliver brand identity more consistently.

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