Reinventing an iconic identity

How can one of the most iconic brands in our country be updated after being unchanged for 30 years? On the basis of respect and affection, with a defined commercial focus. Keeping the brand’s iconic colours and essence, to provide it with some extra punch and personality. Planning a logically functioning brand architecture that covers the whole portfolio. Engaging new targets: getting the brand to work with concepts and recipes that are more modern, updated and suitable for current consumption trends.