Naming

 

Naming

Naming is an incredibly important asset and an essential element of consumer brand relationships.

At lacía, we offer naming and copywriting services, involving a rigorous process that includes the below stages:

  • Creation: generation of naming proposals and performing an initial internal screening to select those names that best respond to the briefing and customer’s goals.
  • Legal Screening phase: performing an initial check according to the specific needs listed at the time of launch (e.g. geographical areas, use, Apps, domains, etc.).
  • Presentation phase: submitting the selected names to the customer, including an analysis and storytelling process for each one of them.
  • Selection and Design phase: once the name that best represents the brand’s strategy has been chosen, we involve our design team so that they can start working on a logo and its packaging applications to visually represent this name.

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