Packaging design

Packaging design

At lacía, we are experts when it comes to identifying those codes, conventions and trends that best represent any given product

Packaging design is a field that requires in-depth knowledge of both design trends and the business environment in which brands operate.

At lacía, we are experts when it comes to identifying those codes, conventions and trends that best represent any given product and are more often used in each segment. The work involved in restyling products is not comparable to that necessary for organising complex brand architectures, arranging the launch of innovative products or submitting proposals for structural designs, from scratch.

We know consumers take an average of three seconds to decide which product to buy, and packaging is a field driven by feelings and immediacy. Good brand design manages to stand for all the features of a product in a clear and engaging way in order, on the one hand, to win over shoppers and, on the other, to be a representation of all the values a brand wishes to convey.

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