CLIENT
Arehucas
PROJECT
Captain Kidd
The challenge
Representing a rum with a highly premium positioning but a more informal name: Captain Kidd. How to leverage the story of a Scottish pirate – a traveler on the Indian Ocean – who left us one of the best rums of all history.
BRAND IDENTITY
PACKAGING DESIGN
PRODUCT ARCHITECTURE
TONE OF VOICE
First with a singular, unique, special bottle capable of transporting the consumer directly to another era: its shape and matte finish evoke the bottles that were a regular part of pirates’ accoutrements.
Second, thanks to an elegant privateer emblem printed with a stamping technique to enhance the brand’s nuances.
A truly tactile and sensory experience that starts with the box itself: an element which reflects that great journey which, just like this rum, is carried out patiently and without haste, since that’s how the best results are achieved.
