CLIENT
Arehucas

PROJECT
Captain Kidd

The challenge

Representing a rum with a highly premium positioning but a more informal name: Captain Kidd. How to leverage the story of a Scottish pirate – a traveler on the Indian Ocean – who left us one of the best rums of all history.

BRAND IDENTITY
PACKAGING DESIGN
PRODUCT ARCHITECTURE
TONE OF VOICE

First with a singular, unique, special bottle capable of transporting the consumer directly to another era: its shape and matte finish evoke the bottles that were a regular part of pirates’ accoutrements.

Second, thanks to an elegant privateer emblem printed with a stamping technique to enhance the brand’s nuances.

A truly tactile and sensory experience that starts with the box itself: an element which reflects that great journey which, just like this rum, is carried out patiently and without haste, since that’s how the best results are achieved.

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