CLIENT
Consorcio

PROJECT
Gran Gourmet

The challenge

Consorcio sought to diversify its portfolio and launch a range of superior quality products. We were looking at a brand with a history, one which is widely recognized in the market and which is not afraid to explore new ways of communicating with its shoppers.

From the beginning, we understood that the quality of the product should be reflected not only in the branding but also in the entire shopping experience.

BRAND EXPERIENCE
PACKAGING DESIGN
TONE OF VOICE

The material and the finishes were the strengths of this unique packaging.

The packaging reflects the maritime character of the brand through the symbol of the “net” as a metaphor for responsible fishing using traditional arts; the illustration of the product echoes the manual packaging method with which these preserves are prepared. A balanced combination of textures in the materials and the package’s finishes give the product a sensory experience and also transmit the same sense of careful attention and pampering with which the product is handled.

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