Dingonatura

CLIENT
Neonatural

PROJECT
I Think Vegan

THE CHALLENGE

More and more consumers are ascribing to diets based on vegan principles. There are many brands, even those of mass consumption, that offer vegan alternatives in their portfolio and that have contributed to increasingly democratizing this trend.

Neonatural was clear about the values they wanted to transmit: the best ingredients, recipes prepared with care, Mediterranean flavours and, above all, a way of thinking with which to identify.
Positivity and fun with a sassy touch.

BRANDING
TONE OF VOICE
PACKAGING

BRANDING

A branding that expresses the natural environment in which the brand exists: a hand-drawn, simple and organic typeface to refer to a 100% sustainable product.

PACKAGING

In this design we wanted to make use of codes that are common in vegan food packaging—craft colours and friendly fonts—without neglecting to represent the freshness and appetizing nature of natural ingredients.

The result is a packaging that communicates its positioning in a very interesting way and that quickly connects with the shopper.

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