El Gaitero

CLIENT
El Gaitero

PROJECT
El Gaitero Cider

The challenge

El Gaitero is an iconic part of our Christmas shopping. It’s a must-have, a symbol of celebrations, toasts and festivities in our homes.

It is a historic brand that has lived through many generations and will live through many more.

BRAND RESTYLING
PACKAGING DESIGN
PHOTO RETOUCHING
ILLUSTRATION

Cider does not go out of style, but sometimes design can…

The evolution of such a historic brand brings with it the complexity of having to make sure not to alter anything that may confuse the consumer.

But there must also be a substantial improvement that allows us to open the door to younger consumers. To his end, unifying the elements, aligning the text, improving the readability and, above all, transforming the illustration were key in the process.

We proposed a renewed, more youthful personality, with a look that is at once both traditional and modern (which are not conflicting concepts) and a brand structure that allows for easier readability for the consumer by highlighting the most notable elements.

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