Granini

CLIENT
Granini

PROJECT
Restyling

THE CHALLENGE

It is always a challenge to work on the restyling of a brand as iconic as Granini and with a packaging design that has remained unchanged for decades.

VISUAL IDENTITY SYSTEM
TONE OF VOICE
RESTYLING
BRAND ARCHITECTURE
PACKAGING
PACKAGING ARCHITECTURE
PHOTO RETOUCHING

Granini had clear goals to achieve:

1. Having a packaging design that consolidates the brand as the most natural in the juice category.

2. Modernizing the design using more current and attractive graphic codes.

3. Maximizing the impact of their packaging at the point of sale, so that the Granini brand really stands out from the rest.

4. Guaranteeing a very high level of recognition among the different flavours, through the design.

5. Communicating and improving the premium character of the brand and its brand essence based on the quality of the best fruit.

We decided to give absolute prominence to the fruit, showing it in all its splendour and freshness, filling it with natural light and unifying its presentation in different varieties.
We simplified the background thanks to a leaf texture that communicates the essence of the brand, positioning it in the natural environment of the fruit.

When designing it, we took into account all formats so that the graphic was as versatile as possible. The result is an architecture that works perfectly in the smallest formats and even in “multi-flavour” references, whose complexity is greater than mono-flavours.

In other formats, for example in the tetrabrick, we explore new ways of displaying fruit. In this case we were able to give much more prominence to the cushion of leaves on which the fruit rests. Its naturalness guarantees the impact at the point of sale.

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