IFC

CLIENT
Cantabria Labs

PROJECT
IFC

The challenge

Cantabria Labs needed to restructure its product portfolio and figure out a new way to incorporate its IFC brand into its packaging. They needed to use this brand migration process to ensure that the graphic design represented the brand’s true scope.

A new approach, with an architectural axis common to all product brands and with a clear focus: to communicate each category and the company’s values more efficiently.

BRAND GUIDELINES
PACKAGING DESIGN

STARTING POINT

The brand had very high product recognition in stores, with loyal clients and a fairly consolidated corporate image. There were some graphic elements that needed to be respected and integrated into the new image: colours, compositions, typographic aspects. Two iconic and leading brands in the market: HELIOCARE AND ENDOCARE.

GOALS

To set and enhance the new architecture’s personality.
To create a communication system for the entire group that also allowed for growth in ranges, portfolio and concepts.
To place a lot of focus on the end consumer.
To maintain leadership in the market, especially among the most well-known brands.
BRAND GUIDELINES & PACKAGING CONSTRUCTION MANUAL
Now, the new image of Cantabria Labs transmits a pharma profile, professionalism, expertise, quality, results and seriousness. It clearly communicates specific solutions for different needs thanks to the use of cutting-edge technologies.
It is a brand that develops its portfolio through logical organization while always respecting what it has built over the years. It knows how to strike a balance between the brand’s image and its values.
Now Cantabria Labs is easily recognizable in all its products, while each range speaks to the shopper in a personalized way.
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