CLIENT
La Newyorkina

PROJECT
Granola

The challenge

The La Newyorkina brand began with a crush: the founders fell in love with granola during a trip to New York and decided that, back in Asturias, they would launch their own brand.

They knew which values they wanted to transmit: the best ingredients, recipes prepared with care, Mediterranean flavours and, above all, an attitude with which to identify. Positivity and fun with a sassy touch.

BRAND IDENTITY
PACKAGING DESIGN
PRODUCT ARCHITECTURE
TONE OF VOICE

BRANDING

We pay tribute to New York City and its iconic buildings. A font that tells you about its creators and the brand’s style: a small food company that has managed to make its dream come true and grow big.

The Original flavour launch set the product’s graphic design style that would make us stand out and differentiate ourselves from other brands. Without every losing sight of our goal: each flavour has a different soul and a unique character.

La NewFontina

Granola is a artisanal product prepared with great care and detail, so we decided to design a custom alphabet for the descriptions and all the brand’s legal texts. La Newyorkina is unique and so is her voice.

PINK GRANOLA

Energetically represents the sweetest and most trendy flavour: strawberries with white chocolate.

GRANOLA BIO

They let their branding speak for itself, communicating naturalness and top-quality ingredients. Since it was an ORGANIC range, we introduced watercolours in the images of the ingredients to add a delicate touch.

GRANOLA ZERO SUGAR

It’s perfect for those who love sports and an active life and who like to pay attention to calories: Zero Sugar transmits all the lightness of its ingredients without sacrificing on flavour.

La Newyorkina is a free and untethered brand that shuns boredom.

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