Luengo Vegas (Luengo Meadows)

CLIENT
Luengo

PROJECT
Vegas Bañezanas (Meadows of La Bañeza)

THE CHALLENGE

A brand and packaging restyling focused on promoting the messaging of the best ingredients from an unprecedented source: Vegas Bañezanas.

The cloth bag is a type of packaging that seemed perfect both for conserving the product and highlighting its values of quality: tradition, being local and natural. Adjectives that we did not see reflected in the previous graphic which had become outdated and did not communicate at all the strength of this brand.

BRANDING
TONE OF VOICE
BRAND ARCHITECTURE
PACKAGING

BRANDING

We reinterpret the isotype in a detailed illustration of the lion, representative of the geographical area. We accompany it with some straight lines, which abstractly symbolize the La Bañeza row crops, which give the brand its name.

A design based on a clean and bold typeface composition capable of attracting attention due to its minimalism. The design is also complemented by brief messages that highlight the main characteristics of legumes and emphasize their attributes.

A packaging design that has earned the admiration of both shoppers and brand experts, and was awarded Gold at the 2021 Best’N Food awards.

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