CLIENT
Eckes-Granini
PROJECT
Restyling Sio
The challenge
Working on restyling a top-of-mind brand without losing recognition on the shelf. And for the shopper, transmitting superiority over our competitors, reinforcing our leading position.
Sio is part of the Eckes-Granini group and is the leading brand in juices in Hungary. With a portfolio of more than 60 designs, a complete restyling was proposed with the aim of expressing a greater focus on naturalness and the ingredients’ origin.
BRAND REFINEMENT
BRAND ARCHITECTURE
TONE OF VOICE
PACKAGING DESIGN
PHOTO RETOUCHING
Solution
We built and developed a solid, easy-to-understand brand architecture, capable of enhancing each range while also maintaining good homogeneity throughout the portfolio.
We gave the basic range positivity and freshness, we gave the citrus range a touch of fun, and we communicated top quality in the natural range and modernity in the smoothie range.
The representation of the fruit…
… was crucial in developing the packaging: a meticulous process of photo retouching which was key to transmitting the true essence of the products.
The smoothies range
We launched a new range of products in the refrigerated aisle: smoothies with a minimalist, young and trendy design… an ideal product for a young target audience looking for healthy experiences.
