Sio

CLIENT
Eckes-Granini

PROJECT
Restyling Sio

The challenge

Working on restyling a top-of-mind brand without losing recognition on the shelf. And for the shopper, transmitting superiority over our competitors, reinforcing our leading position.

Sio is part of the Eckes-Granini group and is the leading brand in juices in Hungary. With a portfolio of more than 60 designs, a complete restyling was proposed with the aim of expressing a greater focus on naturalness and the ingredients’ origin.

BRAND REFINEMENT
BRAND ARCHITECTURE
TONE OF VOICE
PACKAGING DESIGN
PHOTO RETOUCHING

Solution

We built and developed a solid, easy-to-understand brand architecture, capable of enhancing each range while also maintaining good homogeneity throughout the portfolio.

We gave the basic range positivity and freshness, we gave the citrus range a touch of fun, and we communicated top quality in the natural range and modernity in the smoothie range.

The representation of the fruit…

… was crucial in developing the packaging: a meticulous process of photo retouching which was key to transmitting the true essence of the products.

The smoothies range

We launched a new range of products in the refrigerated aisle: smoothies with a minimalist, young and trendy design… an ideal product for a young target audience looking for healthy experiences.

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