Sturios

CLIENT
Sturios

PROJECT
Caviar

The challenge

The world of caviar is a universe in which exclusivity and elegance are everything. When we started working with the Sturios brand, we had a clear goal in mind: to differentiate ourselves from the rest thanks to an authentic, unique and memorable concept.

To move away from the category’s traditional codes to present a brand with a different style, one that represents its founder’s personality: a daring and visionary entrepreneur.

BRANDING
STORYTELLING
PRODUCT ARCHITECTURE
PACKAGING DESIGN
TONE OF VOICE

Tradition meets modernity

For the branding’s design, we were inspired by the aesthetics of the 1920s, when caviar became a symbol of luxury and prestige. We created a unique image for the brand that can be interpreted in many different ways: a sturgeon, the origin of the product; an eye, which symbolizes the search for the best caviar in the world; and lastly the amulet, a nazar, which is considered a good-luck charm in many cultures.

Back

This is a unique website which will require a more modern browser to work!

Please upgrade today!

Share