Atendiendo peticiones!
Tendencias de consumo para el 2012 que influyen en estrategias de branding y packaging de productos de gran consumo:
1. Las 12 tendencias cruciales de gran consumo
3. Tendencias de consumo inteligente 2012
4.Consumer trends to expect in 2012
Concluyo y coincido con Richard Watson, Trends 2012:
«The more I think about 2012 the more I think that there is no observable trend – apart from uncertainty and volatility, which in turn create anxiety. I think it’s more or less true that anything could happen.
However, an interesting tiny tidbit by Tyler Brule in the FT (Finaltial Times) over the weekend. He mentions that consumers are looking for authenticity, patina, direction and warmth. I think those last two are rather interesting. People are indeed looking for leadership, vision and direction, the only problem is we are not thinking and will settle for anyone that gives the illusion of these things.
Warmth is especially astute. I think people are indeed looking for security, comfort and a feeling of physical and emotional affection from other people, especially when so many relationships have been eroded by digital mediation»
¿Tú que crees?
Lucía dice:
Estoy de acuerdo con la conclusión..todos los años estamos analizando el porvenir y lo cierto es que es de lo más incierto.
Estar con todos los sentidos muy despiertos para que no se nos escape lo importante: el deseo de nuestros clientes: seguridad, confianza y conexión afectiva.
Diseño Web Algeciras dice:
Buen blog, contiene información importante gracias por el aporte.
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