Naming, branding, and packaging project for the non-profit organization Desarrollo y Asistencia.
The goal was to convey their mission more directly and develop a new language that truly expressed their personality and values.
The naming “NadieSolo” perfectly expresses the objective of this NGO: to ensure that no one, ever, feels alone, whether at home, in hospitals, in shelters, or on weekends. Its volunteers work tirelessly to accompany all those at risk of exclusion.
Graphically, we aimed to modernize and enhance the style of this association, which is increasingly targeting a younger audience. We used a modern pastel color palette and a contemporary and approachable typography.
All of this was accompanied by a photographic style that conveys the essence of this NGO through very positive images that aim to transmit hope for the future.