In balance comes happiness
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_hero_1.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_hero_2.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_hero_3.webp)
Creation of a new yogurt brand for the Chilean market. A range of functional products designed for those who want to lead a healthy lifestyle without sacrificing enjoyment.
Client
- Nestlé
Project
- Creation of the Goodnes brand.
Disciplines
- Naming
- Branding
- Storytelling
- Product Arquitecture
- Packaging
- Tone of voice
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_tag_strawberry-1024x837.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_tag_vanilla-1024x837.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_tag_skyr-1024x837.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_tag_defence-1024x837.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_big.webp)
Goodnes has an optimistic and positive personality. The illustrations, color palette, and typography create the brand's universe.
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_yog_3.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_yog_2.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_yog_1.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_illustration_01.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_illustration_02.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_illustration_03.webp)
Goodnes is a dynamic and active brand that enjoys life and new experiences. This attitude is reflected in a communication style that conveys a fun and positive outlook.
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_disfrutar_foto.webp)
![](https://www.lacia.com/wp-content/uploads/2023/03/goodness_disfrutar_decal1.png)
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