Goodnes

In balance comes happiness

Creation of a new yogurt brand for the Chilean market. A range of functional products designed for those who want to lead a healthy lifestyle without sacrificing enjoyment.

Client
  • Nestlé
Project
  • Creation of the Goodnes brand.
Disciplines
  • Naming
  • Branding
  • Storytelling
  • Product Arquitecture
  • Packaging
  • Tone of voice
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Goodnes has an optimistic and positive personality. The illustrations, color palette, and typography create the brand's universe.

Goodnes is a dynamic and active brand that enjoys life and new experiences. This attitude is reflected in a communication style that conveys a fun and positive outlook.

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Nature accessible to all