A sustainability-wise enjoyment
for chocolate lovers
For a brand like Nestlé, tackling the dark chocolate category was a challenge. The DARK sub-brand was born for the most passionate chocolate lovers, where the aim was to create an experience and an attraction for a unique product.
The raffia textures and the expression through photography reflect sustainability as the basis of chocolate making.
Client
- Nestlé
Project
- NestléDark
Disciplines
- Branding
- Product Arquitecture
- Packaging
- Tone of voice
A range of chocolate designed for dark chocolate lovers and sustainability-conscious people.
A 100% sustainable cocoa sourcing commitment, where pleasure goes hand in hand with this new category in which ingredients are specially selected for their high intensity and high percentages.
Nestlé also ensures through Rainforest Alliance certification that sustainable production, environmental, social and economic standards are met.
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A unique product and experience
