When a brand as beloved as Risi contacts you to work on the new positioning of its chips portfolio, you know it will be a challenging yet exciting project.
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A single positioning: 3 different categories and 3 different targets for different ages and tastes.
The challenge in this project has been to create a unique graphic line and architecture for all the ranges, providing differentiation and value to the entire portfolio. Every detail counts: branding, chromatic ranges, typographies and even the print finishes have contributed to achieving the objective.