A tribute to our seas

A brand that aims to bring the customs of the Japanese people, which have been passed down from generation to generation, closer to its consumers. Umi no Aji represents the authentic taste of the sea.

Client
  • Umi no Aji
Project
  • Brand creation
Disciplines
  • Naming
  • Branding
  • Storytelling
  • Product Arquitecture
  • Packaging
  • Tone of voice

The brand expression evokes the enjoyment of authentic Japanese recipes in your home, transforming them into a unique experience.

Awakening our most experiential side
through the sea.

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A tribute to the Japanese culture from which we have learned so much, and a tribute to our most hedonistic side. All of this crafted from the authentic BALFEGÓ red tuna, a gem with a Mediterranean soul.

Gastronomy and culture merge in a communication style that represents the elegance and quality of a unique proposal in the market.
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